Today’s episode is all about the importance of strategy. I’m joined by Jose Quiroz, a serial entrepreneur and digital sales system designer who helps companies maximize their online sales with minimal effort. He is the owner and CEO of Quiroz, the company helping experienced business owners shift their perspective and experience those pivotal AHA! moments when they realize they can add a heck of a lot to their bottom line without having to hustle harder.

We see so many businesses joining new platforms they aren’t knowledgeable about. There are more platforms available today than ever before and so choosing the right medium is critical for success. Platforms that are on upward trends may not be the best suited. You may need to go back to basics. Understand the platform and what it is you want to achieve, then you’ll get better results.

Set aside time to work ON your business. To look at the bigger picture. Identify your target audience. Determine your objectives, not revenue. Your overall strategy needs to be consistent with the platform choices you are considering for your business. You are more likely to achieve exponential growth by doing it this way.

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Stuff We Mentioned

Music by Hani Koi from Fugue