Today’s episode is all about generating leads online through Google Ads. I’m joined by George Copeland, Co-Founder & CEO of Laborem Edge.

George is a Google Ads specialist that has created software to hone and optimise ads. Having a background in marketing and promotion, George was intrigued by how to generate leads online. He got into Google Ads as a mentor of his built and sold a multimillion-dollar company realising that there’s something special there. He now uses this knowledge to help businesses complete their marketing goals.

Generating Leads Online Through Google Ads

Google is one of the most popular search engines and has so much data available. As business owners, this information comes in very handy. We are able to use it in order to understand what people are searching for and how they behave online, which is fundamental to generating leads online through Google Ads.

When it comes to SEO and keywords, it’s very easy to get into the old methodology of keyword stuffing. A lot of people don’t know or understand what the implications of this can be. Also, negative keyword lists are so important and you should research this for your industry.

We also talk about the importance of having a journey mapped out for your potential customer. If you are trying to drive people to your website for a specific reason, you shouldn’t be sending them to the homepage or an overview page. You should be sending them to a page that is specifically about the one thing they are currently looking for. This means that you will have to create relevant landing pages, sales pages, or squeeze pages if you haven’t done so already.

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Stuff We Mentioned

Music by Hani Koi from Fugue