Ep.29 – Making the Most of Video Opportunities with Cheryl Tan

This episode is all about making the most of the incredible opportunity that video offers businesses of all sizes today. Cheryl Tan progressed her career from a TV News journalist to coaching executives and entrepreneurs on how to make the most of video opportunities. 

If you’ve ever been unsure of yourself on video, or if you think that video isn’t all it’s cracked up to be, this is the episode for you. With Cheryl, we talk about the nuances of getting started in front of the camera, and the amazing opportunity we all have thanks to technology. 

With the ability to use Facebook Live, or upload content to YouTube, why would you want to be left out from the huge audiences that consumer video content online? 

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Get Social About It

Get insights from @CherylTan on taking advantage of video opportunities, on the @AllAboutDigMar podcast: https://www.allaboutdigitalmarketing.co.uk/ep-29-making-the-most-of-video-opportunities-with-cheryl-tan

Stuff We Mentioned

Transcript

Chris Bruno 0:01
Welcome to the All About digital marketing podcast, the show all about digital marketing, digital marketing, digital marketing, digital marketing, brought to you by social Inc. digital marketing agency specialising in social media and content marketing for great brands and forward-thinking SMEs. I’m your host, Chris Bruno. And as always, we’re here to bring you the most actionable tips, tricks, tools and insights to help you achieve more when it comes to your digital marketing. Subscribe to the show. And be sure to share with a friend if you found something useful or interesting. You can find all the show notes and more information on www dot all about digital marketing.co.uk.

Cheryl Tan, thank you very much for joining us today.

Cheryl Tan 0:56
Chris, thank you so much for having me on the show. It’s an honour to be here.

Chris Bruno 1:00
Well, honours all mine. And I’m hoping that everybody today is going to get some real valuable insight. Because you are very much into video. And I’m very much into video and I believe that video presents one of the biggest opportunities for businesses out there especially small to mid sized businesses. But for anybody who doesn’t know you yet, or that hasn’t had come across you yet, can you tell us a little bit about yourself and how you got to where you are today?

Cheryl Tan 1:24
For sure. And it’s funny that I talk about video that I am on video, because growing up, I don’t think anyone would have expected that. Not at all. My career started out in TV news, and even when I was in school, I was really going to be like a newspaper or a radio news reporter and then I had a mentor say to me, I think you should pursue a career in television and I said, Okay, I’ll do whatever you want me to. And so that led to a TV news career, that spanned a couple of decades.

And then about five years ago, I decided to leave TV news and start my own company because I realised that the business owners, I was interviewing for my job, needed some support. They needed some help getting their message out there telling their stories. And then about two years into my entrepreneurial journey, that’s when all the live streaming stuff started. The blabs, the periscopes, Twitter live, Facebook Live, all of that live streaming happened. And then I realised that business owners really have this opportunity that the power to create their own platform is literally in their hands right now. When I started in TV news, so many years ago, the only way people could get on TV was through me, as a reporter as an anchor.

They had to find me they had to pitch me their story. And my producers and my bosses had to okay the story and then I would go to their location. and shoot their story and then share it with my audience. But today, people, anybody, executives, entrepreneurs, my kids, they have the opportunity to have their own shows on YouTube, on Twitter, on Tik Tok, even whatever they want to use the camera that they have in their hands, all my kids have cameras in their hands.

They all do. And they have the opportunity to create you know, hit with a punch of a button, go live or create video and save it for later and upload it later. And so I really enjoy taking the skills that I’ve learned in the newsroom, under under deadline to teach entrepreneurs and people who really want to learn how to be more effective on camera.

Cheryl Tan 3:48
It is a really big shift and I think the next generation or possibly even your kids generation won’t realise just how incredible it is to be able to pull your phone out and broadcast live, online and do it there and then instantaneously with zero cost other than the actual phone itself, but like you said, we’ve all got one in our pockets or in our hands right now anyway.

Cheryl Tan 4:10
Well, it is exactly like that my kids don’t know any different. All they know is that they can go live, although they probably shouldn’t but they could go live. They see their friends do videos for Tik Tok for YouTube. They certainly have YouTube channels. And it just seems like yesterday’s lemonade stands are today’s YouTube folks.

Chris Bruno 4:35
Absolutely on it. It is incredible. Like I again, I saw we were talking about this just before I kind of recorded and I think that’s when I sort of said to you actually we should just jump in and get started. But you know, even starting an online TV channel, nine years ago, nearly a decade ago.

The tech just didn’t exist. We couldn’t just live stream you you know even hosting videos and stuff like that. Yes, of course there was YouTube. But if you want To embed it and do other things with it, and the way you wanted to sort of manipulate it was different internet speeds have changed everything, you know, people don’t realise, or a lot of people don’t realise that, you know, the 4g and the 5g speeds that we can get today from a mobile phone. They just simply didn’t exist. You know, even when broadband came out, we were really struggling to be able to upload content, let alone live stream it. So it has created this incredible opportunity. And I think it’s also changed. And I wonder if you agree with me, it’s also changed the consumption side of it. And something that you mentioned earlier was you were kind of like the bottleneck as it were for businesses to find their audience and for people to kind of be interested in find out about their stories. But today, even the way we consume not necessarily news or content programming, online, TV, streaming services, everything’s kind of changing and do you think sort of the chicken and the egg kind of scenario is a bit of a catch 22 but how do you think they affect each other?

Cheryl Tan 5:57
That’s such a great question. I still Think that for people who want to reach a greater audience, or let me just say an audience that is not their own. I think getting media attention, having a journalist, having someone else tell your story is extremely valuable in introducing your ideas to a greater group of people who may never have heard of you in any other way.

The difference though, is today, there are alternatives. The differences today you can while you’re validating your ideas while you’re building your products and services, you can also be creating your own marketing channels that include your own video show, your own podcast, your own blog series, all the while building up enough credibility or a product suite or whatever, to then attract the attention of a journalist. And so then together, you have your own channels on top of having a journalist just really telling your story and they’re so good at it, and sharing your story on video to their networks and so together, they’re really powerful.

But to your point, then the way people consume video because there’s so much to watch, you can watch local channels. You can watch the international news, you can watch something on Facebook, you can watch something on YouTube. And so we as consumers were pickier. There’s a lot more to choose from. And so a lot of times, we have of course that add, even if we didn’t start out with ADD, we all now have ADD where we’re like, I didn’t like that in that first 10 seconds. I’m going to move on. The way that works though is if somebody if something does compel you to stop and listen or watch, you’re going to consume it like Netflix like you’re going to binge watch or binge listen, then get closer to that person who’s created that content. So you’re pickier but because you’re pickier you’re also more I think inclined to stick with what you’ve already found, if that makes any sense.

Chris Bruno 8:13
Absolutely. And I agree 100%. So at home with my other half, my girlfriend, we we literally hand the remote over to each other because when we don’t know what to watch, it’s an absolute nightmare scrolling and scrolling and scrolling. However, there’s a couple of shows that you know as soon as the next series comes out, we’re invested, we love it, we watched them, so things like Ozark where there’s a new series coming out later this year.

Cheryl Tan 8:37
Good to know. Yeah.

Chris Bruno 8:39
There you go see another fan, you know, that’s the sort of thing where like, you’re saying you become invested. And I think people do the same thing with brands or, and I think this is something that we talked to a lot of smaller businesses about is that especially in the early days, the owner or the founder of the business, becomes the champion of the business, whether he likes it or she likes it or not. And this is something that we try and encourage as much as possible to say, you know, you are the company’s tone of voice, the company’s brand guidelines, the company’s manifestation as it were the culture and everything else, especially in those early days, maximise that, and use that to help tell your story.

And obviously, there are some people that can be shy or that don’t like being on camera, or that will guarantee me that they can’t do it. It’s something that just can’t be done. And obviously, what I try and talk to them about, and I think this is where you can really give some insight is the fact that again, not everybody, but in fact, most people don’t start by being absolute naturals, when it comes to being in front of a camera or knowing what to talk about the same way as when we first start our podcasts. We’re not really sure we started this podcast, we didn’t even know what the name was for the podcast.

We just knew what we wanted to do, and we knew what we wanted to talk about. But the idea being that you get better and better and you know, even the big boys like Tim Ferriss will still talk about that, you know, every, every time they do another episode they’re learning and they’re reviewing and they’re trying to get different styles and find what other people are doing that works. And I just wanted to get your opinion on that, especially for the smaller size businesses that might not have that kind of PR machine behind them or access to necessarily get on to nationwide news or anything like that. But what sort of, what sort of advice would you give to those smaller businesses?

Cheryl Tan 10:21
Well, first, I would say congratulations on your show. Because really, the the point of it all is getting started, whether you’re doing podcasting, or you’re doing videos, or you’re trying to put yourself out there and what you said earlier is so true. I don’t think entrepreneurs in a lot of cases, they they don’t start their companies in order to be the figurehead.

Now, some of them do. And we see plenty of examples of people who start their own companies who are ready, willing able and they definitely want to be in the spotlight and tell the world how great their company is.

But I think for The majority of people, at least the ones that I’ve met, they’re introverts. And they have started their company because they’re, you know, they’ve got a great thing that they’ve created, whether it’s a product, a service, so whatever a widget, and they’re just great leaders. But that doesn’t mean that they’re the person who has to be the face of the business but, but really, in this day, and age is about personal branding. Even if you’re the entrepreneur, even if you’re the CEO, it’s about connecting to that one person, if you’re john smith, or Cheryl tan or Chris Bruno. It’s about having people know who you are, and being able to articulate that. So I’ve had the honour really, of interviewing thousands of people just just over a news career where we have several new shows a day and we’ve got deadlines, running and stories running multiple times a day.

And so I’ve interviewed just thousands People some on the street who did not want to talk to me, some people who are celebrities who did. So all kinds of people and you know, you get the variety of reactions to the camera. And I would say the majority hate it, the majority, even if they want their face and their name on TV, don’t love the idea of being on camera. And you know, I’ve thought about this for a really long time because for people who are public speakers who still hate the camera that is confusing to me, but it is just the permanence of having your message on video for everyone to see. And especially now with the age of screenshotting and YouTube, I mean, anything can really live. But people are concerned I think about being over confident about telling their story in a way that makes them seem like everything is on them. And so we What I really encourage people to do is if they’re trying to raise awareness of their business, so it’s not necessarily them, they just happen to be the spokesperson for their company, because they’re the CEO.

If they’re trying to raise awareness of what it is they do, the services they provide, is really to focus on education. Because when a reporter is interviewing a subject, CEO or person who’s got something to say, they’re really asking questions, not so much about how great they are, but really about the service that their business provides about the problem they solve about what it is they’ve been able to accomplish for their clients, for their customers. And, you know, really the hook of the story could be, why are they compelling?

And so it’s not not necessarily the business owner himself or herself. But really, it’s about why there is such a focus on what it is they do. And so I think if we are able to relay that to the entrepreneur to the introvert, then they really get the idea that it’s not about them, which makes them uncomfortable. But it really is about how they’re able to help the people that they help who they love anyway. And if we can share that with them and that way, then it really sort of flips the switch, and they really enjoy that conversation a whole lot more.

Chris Bruno 14:25
Do you ever find that some businesses struggle to kind of be able to focus on those things because of the fact that internally they might not have such a strong vision and values kind of ethic? So too many businesses focusing for example, on product or what they think is the ideal product in the world, but not necessarily remembering or focusing like you’re saying on the really important stuff, the why they started the the who was for the what it was solving?

Cheryl Tan 14:52
Yeah. Yeah, I think that those folks are going to have a difficult time and I think they need someone I think it sounds You help them with that as well, to bring that out. Sometimes I think we all as business owners sometimes focus on the bottom line a lot on the end result on the widget, the product, the book, whatever. But at the end of the day, it is really about the people we serve. And sometimes it takes another party asking that question. So it could be somebody on your team. It could be you just saying, hey, really, what is the grander picture? What is the bigger picture? Are you really just selling a sponge or a ream of paper with what is what is really the point of it all because the journalist is not going to necessarily care if it’s a sponge, or a ream of paper, but they’re more likely to be interested in your story. If there is a story behind how that ream of paper or that sponge has helped people, their clients do their work in a more efficient way. Something like that.

Chris Bruno 16:00
Yep, no, I agree completely. And it is something that we talked to a lot of people with and what you just mentioned there. When we talk about goals or vision or anything like that, we can very quickly tell the companies that have put some thought into it, no matter how big or small they are. And we’ve, we’ve had this conversation with companies turning over millions of pounds a year. And when we started talking about objectives, and what they’re trying to achieve on social media and things like that, you can hear everyone kind of go quiet. And suddenly, we’ll sort of asked, Well, you know, are you achieving results? And they’re like that, well, you know, bottom line, and they’ll talk about the financials or the sales or whatever else. And we’ll be saying, well, hang on a second. So a bit of goal setting probably doesn’t hurt a lot of businesses.

And when it comes to video and content, I’m finding that there’s a lot of brands out there that are doing something for the sake of doing something and I’m not sure if you’ll agree with me or not on this, but I find that that’s really upsetting. And I say that obviously, you know, I have a hard time weekly podcast that I host and I love doing this because I get to have these amazing conversations. But online for the company, we do live videos, we talk about different things, we try and do them on a semi regular basis.

We did a challenge last year where we did 30 days of live to show businesses, what sort of things you could talk about, you know, trying to encourage that aspect of being human and transparent and showing a little bit of what goes on behind the scenes, not just, you know, buy my product kind of videos. And, and what we’ve kind of really struggle with is that is when we see a business that’s doing this kind of content or creating this kind of machine, that’s just doing it for the sake of doing it. And that’s something that I’d like to know if you’ve come across and also how you kind of help people to to get past that.

Cheryl Tan 17:44
So I have a sister problem, I guess you might say because I see that a lot, of course as you do. And you wonder if if people are just sort of checking the box, they sort of see everyone doing the social media thing or doing this on Instagram or this on Twitter and they’re like, Okay, let me do that too, because it seems to be working for them. And, you know, it just, I guess makes sense in terms of follow the leader, like, if it’s working for them, it’s got to work for us. So I see that for sure.

In the video world, the flip side of that is, locally, we have a video production company. So people come to us to actually do videos for their companies. And sometimes I’ll see people who come in and like we do the work, they come to our office or we go to theirs. We shoot video, I interview them, and it feels good, it looks good. They sign off on everything. So it’s not the quality of the work. It’s not something that they appear to have a problem with on the surface, but then they don’t publish it. And sort of to me is that’s the same thing. It’s like they’re investing all this time and effort and money in These done for you videos that are meant to showcase X, Y or Z.

They have it and they seem to be okay with it, but then they don’t post it. And I think to me is they’re not necessarily clear on what it is they’re doing something is not right. Something is not in integrity with how they feel. And so that may be tied to sort of doing all the things that you were talking about all the digital things that you’re supposed to do, they’re doing that too. I’m going to do a video I’m going to do this social media platform and to do that social media platform, but really, they’re not really sure why or how and so then they stop somewhere, they’re not going to continue. And and I think it kind of goes to your point is earlier about having someone to ask you those questions like Hey, how’s it working? Like, why are you not publishing that like what’s going on? and having them sit back first?

Chris Bruno 19:58
It’s crazy because I’ve, again, we’ve seen that sort of thing happened before. And it’s happened. I think it happens probably a lot more than we realise with content blockages or whatever it might be, or people that not feeling sure or keen on releasing something that they feel is going to potentially divide people’s opinions. And this is something I wanted to ask you about when you’re talking with founders or entrepreneurs that want to get better on camera.

We’re very much of the belief that being divisive isn’t a bad thing in any way, shape, or form. In fact, if you’re so vanilla, that you try and please everybody invariably, you end up pleasing nobody. So when it comes to kind of your, your take on this, and when you’re talking to people about videos, or even creating videos, how do you try and encourage people to really get their message across as to who they are so that they can resonate with the right people? And is that something that you think is very important when it comes to creating video content?

Cheryl Tan 20:52
Absolutely. It’s all your personality. It’s all you I mean essentially, if you are The thought leader, the CEO, the person who was putting that name to a face for your company, then absolutely you have to be you on camera. And so I think that’s a little bit of the hard thing is sometimes people don’t know the answer. And to get to that point, I do a lot of interviews ahead of time, and I do them on camera.

So what I enjoy doing is, is really getting to the root of that by putting people on camera who typically aren’t, so they so for a lot of people that you know, there and I work with all kinds of executives and entrepreneurs, and some of them have more experience in front of the camera than others. For those people, they’ve already gotten that experience, but for those who are really just trying to find their voice, I really just put them on camera and the second part of that is I make them watch it. I don’t like that, like at all We watch it together, it really is a little bit of that accountability. Because if I said to somebody, hey, we’re going to do an interview, and then I’m going to make you watch that, come back. And we’ll discuss, that’s not going to happen.

So it’s really got to be, we are going to do this interview, we’re going to really talk about some of the things that matter to you. Because it’s just like I was at the gym yesterday. And I was on the rowing machine. And I had this trainer like in my face, like I didn’t like her there. She was, she did not need to be in my face. And she was, and I went faster than I normally would have. And it’s the same situation is if I’m interviewing somebody on camera, they’re going to answer. There’s no one else watching. It’s just us, but it is being recorded. And if they know they’re going to have to listen to the answers, and then we discuss how they feel about it, then they’re going to be more themselves. And from there, we figure out what of themselves they want to share with other people. And to me, that’s the best way To do really to do that is to have somebody interview you that you trust, and then really dissect the answers and how you come across on camera, how you put words together, how you connect with that person that you can’t see on the other side of that lens. And then you sort of figure out what more you want to say, after that is said and done.

Chris Bruno 23:25
That’s a really good point. And it’s something that we tried. We were working, I think we started working with them in 2017, but a financial services group. One of the things that we talked about was have complete transparency in the sense of, you know, most of these companies are very close shop, you can’t really get to know much about them, unless it’s a very big company and they’re on the news or whatever else, you don’t really understand that. So everything that was their normal PR machine, let’s say so the thought leadership pieces, the press releases, all that stuff was working and that was fine, but we actually started doing some live Facebook videos to invite the community to be able to for an hour, an hour and a half, just ask questions directly to the CEO and get responses.

And it was something that when we first did it, everyone was super kind of reticent. And you know very much for what happens if And what about the bad comments and everything else? And we said, well, it doesn’t matter. We’re going to filter through in any way we’ll ask the questions that we choose, and what we think is, is viable. But the idea was, was to give people the opportunity to really understand who’s at the helm of the ship. And it was something that we ended up doing multiple times and had huge huge numbers, viewing questions, engagements post, post fact, you know, those videos did great people were referring them to each other, and things like that. They, you know, it was a huge result for us. And it’s something that we realised didn’t require a huge amount of preparation or a huge amount of over over complicating the planning or the thought process.

It was literally a case of, you know, we’ve got a group of customers, we’ve Got a group of people that like us, and they like our brand, and they like what we’re doing, let’s find out more about them. And let’s understand what they’re worried about. And then let’s give them some answers so that they can understand. And they can be less worried about x or y or whatever it might be. And it was a hugely successful kind of campaign and something that they believe they’re still doing. Now we’re not we’re no longer involved, but some people they’re still doing now. And I think that’s the, well, I thought it was great. But it was the idea that we kind of tried to over simplify it, as it were.

So for the people that aren’t too sure about doing this or that aren’t really kind of convinced of the benefits or what they can do with it. We basically said, you know, think of it as just a simple face to face chat with some of your customers, some of the people you know, some of the people that that support the brand already. And by doing it in that way, it became a more relaxed environment. You know, it’s not the the official interview with a newscast or anything like that. It was an HBO case of just talking back and forth. And I thought that was a really good way to kind of break that ice at the beginning and break that kind of tradition of No, we can’t do live video. For example,

Cheryl Tan 26:01
Yeah, that’s really great. And the other thing is, I know that people worry about not being perfect. I mean, speaking of newscasters and and, you know, I worry as well, that, on the flip side, it always sounds perfect and it you know, and I don’t speak like that all the time. But, and my newscaster friends don’t either but that’s the perception. The reality is is people really want to connect with real people. So I think that’s why what you were talking about is that Facebook Live Streaming q&a was so effective is because it was somebody answering questions he was receiving from people who really wanted to know and it was raw and it was real, it was unscripted, it probably wasn’t perfect. And I think that makes it more compelling. And what we were talking about earlier is there’s so much to watch out there, that this to that audience who wanted to know more about This particular organisation was all in and invested, and probably in that chat going back and forth.

Chris Bruno 27:07
Absolutely. Yeah. And it’s exactly that is creating. And this is something that we again, hammer into people, but creating content for the few that really care and to build that audience of those few that really care for me is worth having an extra is better sorry than having an extra million followers that, yeah, don’t really care. And you know that that idea of creating that content by being real, like you said, because I think this is something else that’s quite funny.

If you’re doing a pre recorded video, people expect it to be perfect. If you do a Facebook Live, things invariably go wrong. Like there’s just no way around it. You I’m sure you’ve experienced that. I’ve experienced that. And it just these things happen. I remember my iPhone overheating. They saw now I was doing a live with three other people from the team and literally I had to flick from that to my laptop and Came back sort of a minute later, or whatever people barely noticed. But the idea was the same thing. You know, it’s not perfect. It’s not always perfect, but we are who we are. We speak the way we speak, we have certain views and certain opinions. And again, they’re not going to be right for everybody.

Cheryl Tan 28:17
You’re exactly right. And I think live streaming for so many. It is a really big barrier, like a really, really big barrier. But once they get over that, once I’ve done it a couple of times, they are all in and so what I suggest for people who understand the power of live streaming, but are really worried about taking that next step is just make yourself a secret Facebook group, like include you and your other email address or you and someone you like, like a spouse or a friend or somebody and just go live in that group, because you still need the, the practice of going live before you’ll do it. For real. And then take that and run with it because it’s such a powerful way to connect with people.

Chris Bruno 29:05
I agree completely. And again, the secret group is a great idea as well, you know, we we have several test pages that we use when we’re testing different software’s or equipment or anything else to make sure that everything does work. But again, I, you know, not being afraid to give it a go, you know, what’s the worst that can happen? And if you really don’t like the video, you can delete it, which is always something that’s very nice to remember as well. And, and especially in those early stages for for smaller businesses. This is actually this is a good question for you.

We were having a conversation with a business that we work labs, and probably just before Christmas, and when we were talking to them, they were sort of saying, you know, we’re building the product at the moment we’re doing this, we’re doing that we’ve got all this stuff going on, as it were. And they said, When do you think we should start our marketing and I said, you should have already started, right. And their idea was we ever we don’t have a product and I said it’s not about the product. It’s about who You are what are you trying to solve? What’s the problem? Who’s it for? What do they want to find out more about? What would they want to know about?

And this is something that, again, I think is hugely powerful with the fact that, you know, we’ve all got live broadcasting stations in our pockets right now. And is the fact that actually, you can have those conversations, you can have those chats, you can start explaining something even before you’ve got the first version of the product or anything else. And actually, you’ll start to build that community even earlier than anybody who waits for their product to actually be finished. Would you agree?

Cheryl Tan 30:31
Absolutely. To have that conversation, that connection. I mean, attention is so fleeting these days that if you can create that community in that way, just by going live, I think that is something that is really powerful. The other thing I’m noticing which is not anything, so much to do with digital marketing, although it is tied to it is I feel like we have a lot of people I shouldn’t say wait But a lot of people have done so many things to be able to work wherever they want to work, which is, has really been amazing.

But I also think that we’re now craving each other’s company. And I think if you have that opportunity, like a we work, and that’s what you’re talking about, right? That is a co working space. Yeah. If you have that opportunity, that place to gather, then you really kind of can do double, you do that showcasing of that space with your video. But then you also have that space to collect people and bring them together and show them what you have and show them how they can work together. And then that’s another video opportunity. I just think that for for so many years, some of us have just gone away from, quote going into the office or going someplace that I think now we’re going the other way, and we’re wanting some place to go and so Those places that are the destination, they have such a powerful way to reach people for a couple of different reasons.

Chris Bruno 32:08
I find that a lot of people are wary of partnering with other people, especially when it comes to content. And I’ve never really understood why we’re the first to bring on service providers, other people, you know, not just on the podcast even on on Facebook Lives and videos and things like that. And even we’ve had other people that own agencies or that have agencies that different opinions compared to ours or anything like that. But we’ve always found that the power of being able to cross pollinate those two communities, and by giving more value to to everybody in general is a huge bonus.

And I find that I found that we have lots of conversations where people will be worried about the you know, being in that we work situation, for example, of teaming up with Joe Bloggs from another startup. And it’s because they’re kind of vying for this attention. They’re vying for investment. They’re vying for And they kind of don’t realise that there’s actually so much more benefit. You know, one plus one doesn’t always equal to one plus one can actually equal, you know, 100. It’s it’s huge what the potential of those kinds of collaborations can be. What sort of advice you do you give to people in terms of that?

Cheryl Tan 33:15
I would say what I imagine what you say to them is that you have to have an open mind. And I think it’s, it’s a mindset thing clearly, but just locally here, I live in Virginia Beach, East Coast, United States. And this happened in our area just a couple of years ago to what they considered competitors. One was a web developer, one was like so wanted like websites like website design, and then one guy did websites and then more backend stuff. And they were like competitors, and they didn’t think anything of partnering at any point in time in the very beginning, but then they started talking and they realised that they both Had specialties with different parts of that particular business. They’ve merged. And they have this one giant company now that’s just doing such amazing work together. And they wouldn’t have done that had they not had an open, open mind and also had the connections to really sit in a room together and talk about that. So like those working spaces, that offers you the possibility, because it brings everyone together in a place, you probably wouldn’t find those same people.

Chris Bruno 34:32
I think that’s a very good, very good point. And again, you know, the story of well we’ve probably both got many stories of opportunities that present themselves that people don’t necessarily see at the very beginning, which is a real shame and hopefully more people can, you know, accept the fact that there’s more than enough of a pie out there for everyone to get a slice and actually sometimes working together can be hugely beneficial as opposed to trying to keep up with for yourself, and Cheryl, in terms of your key services then and the way that you help businesses, tell everyone a little bit about how you how you actually work and what sort of things people can get involved with you with in terms of actually, you know, getting themselves started getting onto video making the most of this great opportunity that I believe at the moment every business should be taking advantage of, which is, you know, video for social media content video to be repurposed to make smaller videos. It doesn’t matter how you’re using it live streaming, there’s just so much opportunity. How can people get involved with yourself?

Cheryl Tan 35:35
I mean, I resonate with so much of what you said. I mean, there’s just so many opportunity. I think, first of all, there’s not a one size fits all video. If someone wants to create two hour long videos, there’s probably a market for you. If you want to create micro content all day long. There’s there’s a market there’s a message for everybody. I work with a lot of corporations. I do media training. I do just straight media training for a lot of corporate executives, for those leaders who know that they’re that person, when the media calls if something good happens or something bad happens, they’re the one. So I helped train those teams, bring in a news crew, not a news crew, I bring in my crew, and we shoot video of them and then show that back to them. So we do that.

I also do training with executives as well as entrepreneurs to help them use video more effectively. So depending on what it is they need, I help them create their message, we shoot video of them, we help them use YouTube and other social platforms to get their message out there and I just launched this video boot camp because what I really am seeing people hesitating on is just that starting part. They want a little bit more support than Hey, take out your phone and hit record but they are They have something in the middle, you know, they have a message, they have an idea, but they just want a little bit more than, hey, just pull out that phone. So I just offer this new video bootcamp that I’ve started late, late, late 2019. To give people just that four week intense sort of like fitness trainer push to get started using video and put something out into the world.

Chris Bruno 37:24
There’s a lot of people that once they start doing it, they’ll realise just probably about how addictive it is, if you like the process, and if you get into it, it becomes a real kind of you just you almost miss it when you’re not doing it. So I hope that I hope that works well. And I hope a lot of people are not going for that. We will drop a link as well for the boot camp into the show notes so that anyone who’s listening to this and who’s not sure how to get started, please please find out more. Cheryl, where’s the best place for people to find you online?

Cheryl Tan 37:55
Oh, let’s see. I feel like I’m everywhere. It does feel like I’m everywhere. I’m on LinkedIn, Twitter, Instagram and Facebook, and it’s Cheryl tan media in those places.

Chris Bruno 38:07
Perfect we’ll add the links as well to the show notes. Cheryl, thank you very much. I think that both of us could probably talk for another couple of hours on the benefits of video. But for everybody listening, we’ll, we’ll call it there. Thank you so much for your time and for all your insights and for anybody listening again, check out Cheryl tan media to get a bit more insight into what you should be doing and what you could be doing for your business and for yourself in terms of branding online using video.

Cheryl Tan 38:33
Chris, it has been a pleasure thank you so much for having me on your show.

Chris Bruno 38:36
Thank you Cheryl.

Music by Hani Koi from Fugue