This week’s episode is all about the emotions in marketing. Phil McSweeney is “retired”. I say “retired” as he’s also an angel investor, and currently the Chairman for a digital health company.
Years ago he taught marketing, and one of the key aspects for him was the emotions that are key drivers in purchasing decisions. Something that unfortunately is often overlooked in marketing today.
Join us as we explore the different emotions that impact the purchasing cycle, from your marketing to the transition from prospect to customers.
I hope you all stay safe.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.
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Stuff We Mentioned
If you want to find out more about Phil McSweeney, check out some of the links below:
- Find Phil McSweeney on Twitter
- Connect with Phil McSweeney on LinkedIn
- Phil’s Post on Linkedin – Painkiller, Vitamin, Oxygen or Vaccine? The Marketer’s Choice
Music by Hani Koi from Fugue