In today’s episode, we’re talking all about why it’s so important to start batching your content creation. If you don’t know what I mean, let me explain.
No matter if it’s one of the “big boys”, or just someone you follow. When someone is pumping out LOADS of content (and you’re wondering how they keep it up), there is a 99% chance that they are batching their content creation process. It’s the only way to do it.
Batching your content creation, whether it’s for blog articles or social media posts, is very simple. You fix yourself a chunk of time, an hour or two, in your calendar, just for that. During that time you can focus, and simply create.
Once you’ve finished a batch of content, then you can plan it out, schedule it for release, and ultimately sit back and enjoy a nice cup of tea (insert Gin and Tonic) and watch as your content stream continues to work for you, without needing your input every day, multiple times a day.
But don’t forget to keep batching, otherwise once that content has been used, there will be nothing left and then you’re back to scrambling.
I hope you all stay safe.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.
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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
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Stuff We Mentioned
If you want to find out more about what I talked about, check out some of the links below:
- Connect with Chris Bruno on LinkedIn
- Find Chris Bruno on Twitter
- Visit Social INK Digital Marketing Consultancy’s Website
Music by Hani Koi from Fugue