13 – Questions
as Writing Prompts.mp3
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Chris Bruno [00:00:54] Hey everybody. Chris
here. Today Gareth Alvarez, Head of content at Social INK is sharing why we
should use questions as a useful way to help us with our writing. Whether
you’re about to start a blog, whether you already have a blog, whether you
update it regularly, whether you don’t update it as much as you should or even
if you just feel like your writing is missing a little something extra. You’ll
want to check out this episode. Enjoy.
Gareth Alvarez [00:01:21] Hey
everyone. I’m Gareth, Head of Content, at Social INK. And welcome to another
episode of the all about digital marketing podcast. The podcast dedicated to
insight, news, hints and tips to help you improve your all around digital
marketing game. Today I’ll be talking about questions and how you can use
questions as a writing prompt to help you get started on your next blog or
article. This is a technique I use regularly for both Social INK and client
content. It’s derived from the journalistic approach to writing news stories.
That’s using the five W’s and H.
Gareth Alvarez [00:01:59] Questions
are a great way to engage your reader from the very beginning. It’s a good way
of signposting what’s to come later on in the article and an easy way to
present all the most salient points, the useful information, straight to the start.
So that if they’re not interested in reading the whole article at least once
they’ve left your blog they’ll have taken something of value away with them. So
you kind of give them the highlights, the immediate answers, something that
they can take away. If they’re not interested in reading the article. They’ve
taken something of value. However you may find that by asking questions at the
beginning and giving a slight indication of what the answers might be. They
find an interest in reading the rest of the article and continue to read what
what you’ve written and therefore develop their response to those questions. So
questions are a great way of either drawing people in to read your entire blog
or article or at least giving them something quick that they can take away if
they need to move on somewhere else. So what are the five W’s and H.
Gareth Alvarez [00:03:09] These are
the who. The what, the where, the when, the why, and the how.
Gareth Alvarez [00:03:19] Now these
five W’s in each these six writing prompts are a great way to act as a catalyst
for writing, to stimulate your writing, but also to track your writing as
you’re going through your articles or blogs. So let boil these down and
simplify them for you.
Gareth Alvarez [00:03:39] Who. If you
start with who you’re looking at who is the article about? Who is involved? Who
is this piece for? Address this early on so that they know whether that piece
that you’ve written is relevant.
Gareth Alvarez [00:03:55] Next move
on to the what. What is the topic? What are you talking about? What are you
trying to explain in your blog? Again signpost this early on so that people can
either continue to read or if needs be, move on.
Gareth Alvarez [00:04:12] Where.
Where can they find more information? Or if you’re writing about an event where
will it happen or where has it happened or did it happen? Okay so this is
another prompt that you can use early on. Again to signpost details that they
can find out, further down in the article.
Gareth Alvarez [00:04:32] Again
related to where is when. When is it happening? If it’s related to an event if
it’s related to something that’s happening or has happened. When. When did it
Gareth Alvarez [00:04:43] And the
final W is the why. Why is it of use? Why should they read? What are the pain
points that this article, this blog is addressing. And why is it important to
your reader. So those are your five W’s. They kind of give you the immediate
insight that you need for for any reader to either establish whether they have
taken enough from this opening paragraph. This opening section. Or whether
they’re interested in finding out more from the rest of your article.
Gareth Alvarez [00:05:15] What
follows then is the how. How can they take action. How can they learn more. How
can they do something with the insight you’ve shared. So by using the five W’s
and an H early on and throughout your piece you are signposting and guiding
your reader through your content and addressing their questions, their needs,
and giving them something of value.
[00:05:39] Hope you found this nugget of information useful to you. Hope it
helps you with your writing in future. Be sure to let us know how it’s going.
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Chris Bruno [00:06:42] Thanks for listening.
We hope you’re enjoying the All About Digital Marketing podcast brought to you
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